Apple products are preparing for one of its most anticipated product seasons of 2026, with a major September event expected to bring several new devices to consumers. The company’s annual September launches traditionally attract enormous attention, but this year could be particularly interesting because Apple is expected to introduce not only new iPhone models but also its first foldable iPhone.
The September 2026 event is expected to take place on September 9, with reports pointing toward new iPhone 18 Pro models, Apple Watch updates and new AirPods. Some smart-home Apple products could also make an appearance, although Apple may spread other launches across the following months. Here are 10 exciting Apple devices that could define the company’s 2026 product lineup.
Table of Contents
1. iPhone 18 Pro
The iPhone 18 Pro is Apple product which is expected to be one of Apple’s biggest announcements this September. According to current reports, the phone could maintain a design similar to the previous generation while receiving significant internal and camera improvements. One of the most talked-about changes is a smaller Dynamic Island, potentially giving the display a cleaner appearance. Apple is also rumoured to introduce a more advanced main camera with a variable aperture, which could provide greater control over light entering the lens.
The device is expected to use Apple’s next-generation A20 Pro chip, reportedly manufactured using a 2nm process. A newer chip could improve performance and power efficiency, making the phone faster while potentially improving battery life. Other rumoured improvements include upgraded networking components and display technology. For photography enthusiasts, however, the camera system could be the biggest reason to consider the upgrade in apple product.
2. iPhone 18 Pro Max
The iPhone 18 Pro Max is expected to sit at the top of Apple’s traditional smartphone lineup. Like the iPhone 18 Pro, it is rumoured to feature the A20 Pro chip, camera improvements and a smaller Dynamic Island. The Pro Max could differentiate itself through its larger display and battery. A larger battery could make the Pro Max particularly attractive to people who use their phones heavily for gaming, video recording, social media and productivity.
There are also reports that the Pro Max could receive an exclusive camera feature, although the exact details remain uncertain. Apple could therefore position the Pro Max as the ultimate conventional iPhone for users who want the largest screen, longest battery life and most advanced camera experience.
3. Apple’s First Foldable iPhone
Perhaps the most exciting rumoured Apple product of 2026 is a foldable iPhone. Apple has avoided the foldable-phone market while competitors have introduced multiple generations of foldable devices in apple products. That could change this year, with reports suggesting Apple is preparing a premium foldable model, sometimes referred to as the iPhone Ultra. Reports have suggested a large internal display, premium construction and an extremely thin design.
Some rumours also point toward a high price, potentially placing the device well above Apple’s existing iPhone lineup. However, the foldable iPhone’s exact launch timing remains uncertain. Apple could announce it in September but make it available later, particularly if production is limited.
4. Apple Watch Series 12
The Apple product Watch Series 12 is another major device expected during Apple’s September event. Rather than receiving a dramatic redesign, the Series 12 is expected to concentrate on internal improvements. Reports suggest Apple could introduce a faster processor and improvements to health and fitness capabilities. Battery life could also receive attention. A more efficient chip combined with hardware improvements could allow users to spend more time between charges.
For existing Apple Watch owners, the upgrade may not be essential if their current model is relatively new. However, users with older Apple Watches could find the Series 12 more compelling. Apple could also introduce new case and band options to give customers additional customisation choices.
5. Apple Watch Ultra 4
For athletes, outdoor enthusiasts and users who want Apple’s most rugged smartwatch, the Apple product is Watch Ultra 4 could be the more exciting wearable. The Ultra series is designed for demanding activities, including hiking, running, diving and endurance sports. The fourth-generation model is expected to receive a faster chip and potentially improvements to sensors and health tracking. Some reports have suggested that Apple could make the Ultra 4 thinner while maintaining its rugged design, although this remains unconfirmed. The combination of a larger display, long battery life, advanced fitness capabilities and premium construction could make the Ultra 4 one of Apple’s most capable watches.
6. AirPods 5
Apple may also introduce the next generation of its standard AirPods lineup. The rumoured AirPods 5 could receive several usability improvements rather than a complete redesign. Reports have suggested potential additions such as better sensors and new controls. AirPods have become an important part of Apple’s ecosystem because of their simple pairing and integration with iPhone, iPad and Mac.
The next generation could improve sound quality, battery performance and connectivity while making the earbuds more useful for health and everyday activities. Apple could also use the new AirPods to expand its AI and sensor-focused ecosystem.
7. New Apple TV 4K
A refreshed Apple TV 4K is another device that could appear around Apple product in 2026 fall cycle. Reports suggest Apple is working on a new Apple TV with an updated processor and potentially improved smart-home and Siri capabilities. The Apple TV is more than a streaming box. It can act as a central part of Apple’s home ecosystem, allowing users to access entertainment, control compatible smart-home devices and use Apple services from their television. A faster chip could improve gaming and app performance, while stronger AI integration could make Siri more useful for controlling entertainment and smart-home functions. However, the Apple TV’s exact September launch status remains uncertain.
8. HomePod mini 2
Apple could also refresh its smallest smart speaker with a HomePod mini 2. The original HomePod mini became popular among Apple users looking for an affordable way to enter the company’s smart-home ecosystem. A new generation could bring improved audio, a faster chip and better Siri functionality. Reports have included the HomePod mini 2 among Apple products expected around the fall 2026 period. The biggest potential improvement could be smarter voice interaction.
Apple is working to make Siri more capable, and a new HomePod could benefit from those developments. For users already invested in Apple’s ecosystem, an updated HomePod mini could provide a simple way to control music, timers, smart-home accessories and other everyday tasks.
9. Apple’s New Smart Hub
One of the more unusual products rumoured for Apple’s 2026 lineup is a dedicated smart-home hub. Reports suggest Apple is preparing a new device designed to become a central control point for the home in apple products. It could combine elements of a smart display, home controller and Siri device. The product could help Apple compete more directly with smart-home ecosystems from Google and Amazon. A dedicated home device could allow users to control lights, cameras, thermostats and other connected products while also displaying information such as calendars, weather and reminders.
However, this product may not actually ship in September. Current reports suggest a release sometime between October 2026 and early 2027 is possible, although Apple could potentially preview it during the September event.
10. HomePod Touch/HomePad
Another rumoured addition to Apple products in smart-home strategy is a device sometimes described as a HomePad or HomePod with a display. Instead of being simply a speaker, this product could feature a screen for displaying information and interacting with Apple’s smart-home ecosystem. The device could potentially show photos, control smart accessories, display recipes, provide reminders and act as a central Siri interface.
Reports have included such a product among Apple’s upcoming home devices, but its exact name, design and launch timing remain uncertain. If Apple successfully combines a touchscreen interface with high-quality audio and Siri, the apple product could become an important part of the company’s strategy for the smart home.
What About the Regular iPhone 18?
Interestingly, Apple may change its traditional iPhone launch strategy in 2026. Instead of launching the standard iPhone 18 alongside the Pro models in September, reports indicate that the regular iPhone 18, iPhone 18e and a second-generation iPhone Air could be delayed until spring 2027. That would make the September event unusually focused on Apple products in premium. The strategy could allow Apple to create more separation between its flagship and standard iPhone launches while giving consumers more reasons to consider the Pro models.
Why Apple’s September 2026 Event Could Be Different
The biggest story isn’t simply the number of Apple products may introduce. It is the potential change in Apple’s product strategy.
The rumoured foldable iPhone could give Apple access to an entirely new smartphone category. At the same time, improvements to the iPhone 18 Pro and Pro Max could strengthen the company’s premium smartphone lineup. Wearables could also receive meaningful upgrades through the Apple Watch Series 12, Ultra 4 and AirPods 5. Meanwhile, Apple’s potential push into smart-home hardware could be equally important over the long term.
A combination of Apple TV, HomePod and a new smart-home hub could give the company a stronger presence inside consumers’ homes. The September event also comes during a leadership transition, with John Ternus taking over as Apple CEO from Tim Cook. Ternus became CEO on September 1, 2026, while Cook moved into the executive chairman role. That makes this year’s event particularly significant for Apple.
Should You Wait for Apple’s New Products?
If you’re planning to purchase apple products like, an iPhone, Apple Watch or AirPods soon, waiting for the September announcements could be worthwhile. The new products could offer better processors, cameras, battery efficiency and connectivity. More importantly, the launch of new models could also affect prices of existing Apple devices. However, buyers should distinguish between confirmed announcements and rumours. Specifications such as camera configurations, pricing, colours and exact availability can change before Apple officially reveals a apple product. The foldable iPhone deserves particular attention because it could introduce an entirely new form factor to Apple’s lineup.
Conclusion
September 2026 could become one of Apple’s most exciting product seasons in years. The expected iPhone 18 Pro and Pro Max are likely to attract the most attention, but Apple’s potential first foldable iPhone could ultimately become the star of the show. The Apple Watch Series 12 and Ultra 4 could strengthen Apple products wearable lineup, while AirPods 5 may provide improvements for everyday audio users. At the same time, rumoured Apple products TV, HomePod and smart-home products suggest that Apple is preparing to expand its presence beyond smartphones and computers.
Not every device on this list is guaranteed to launch in September. Current reports indicate that some apple products could be announced later in the fall or even in early 2027. Still, with a potentially foldable iPhone, new flagship smartphones, upgraded watches and a broader smart-home strategy, Apple’s 2026 lineup could make this September one of the company’s most interesting launch periods yet.
FAQs
1. What new Apple products are expected in September 2026?
Apple is expected to introduce several new apple products in September 2026, including the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and new AirPods. Other products may follow later in the year.
2. Is Apple launching the iPhone 18 Pro in September 2026?
Yes, the iPhone 18 Pro is widely expected to be part of Apple’s September 2026 product launch. However, Apple has to officially confirm its specifications, pricing and availability.
3. Will Apple launch a foldable iPhone in 2026?
Apple is rumoured to be preparing its first foldable iPhone in 2026. It could feature a large foldable display, premium design and advanced hardware, although its exact launch date and specifications remain unconfirmed.
4. What is expected from the iPhone 18 Pro Max?
The iPhone 18 Pro Max is expected to offer a larger display, improved cameras, a more powerful processor, better battery efficiency and other premium features compared with previous-generation iPhones.
5. Will Apple launch a new Apple Watch in September 2026?
Apple is expected to introduce new Apple Watch models, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, during its 2026 fall product cycle.
6. Are new AirPods expected in 2026?
Yes. Apple is expected to refresh its AirPods lineup in 2026. The next-generation AirPods could bring improvements to audio quality, battery life, connectivity and smart features.
7. Will Apple launch new smart-home products in 2026?
Apple is rumoured to be expanding its smart-home lineup with products such as a new Apple TV, HomePod mini and a dedicated smart-home hub. Some of these products could arrive later in 2026 or in early 2027.
8. When will Apple’s new 2026 products become available?
Availability will depend on the individual product. Some devices announced in September could become available shortly after the event, while other rumoured products may launch later in the fall or in 2027.
9. Should I buy an Apple product now or wait for the 2026 launches?
If you are not in a hurry, waiting for Apple’s September announcements can be a good idea. New launches may offer improved features and could also lead to price reductions on older models.
10. Which Apple product could be the biggest launch of 2026?
The rumored foldable iPhone could be the biggest and most significant launch because it would introduce a completely new iPhone form factor. The iPhone 18 Pro Max is also expected to receive considerable attention.
